Magic
numbers from Infinity at UK's biggest bike show
360 eggs, 62 bowls of porridge, 595 sandwiches and one
32oz steak; not the biggest breakfast order ever, it’s just some of the food it
took to keep Infinity Motorcycles staff going at Motorcycle Live 2011.
Infinity – leading motorcycle clothing and accessories
retailer – drafted in a team of 65 people to man the 420 square meter show
stand.
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| Some of the Infinity Show Staff |
Show organisers report that 112,197 visitors made the
trip to Birmingham’s NEC for the event, a 14% increase on 2010, and although
the Infinity team lost count pretty early on, a fair few of those visited the
Infinity Motorcycles stand over the nine days.
Popular items included the GoPro HD Motorsport Hero
video camera - one customer bought no fewer than six, each worth £199.
Extravagant yes, but by no means the biggest sale of the show, because one
customer spent a whopping £6482.
Paul Lindsay, Infinty Motorcycles' online manager,
said: “It’s fascinating to tot up the numbers after a show like the NEC. I’d
say most visitors don’t really think about just much goes into it. It takes dozens of people many weeks to
prepare; designing and building the stand, organising what’s going to be on it
and who’s going to work it, and getting everything and everyone there of
course. It’s a logistical nightmare, but it’s great when it all comes together.
We had a great show this year, lots of people called by the stand, the
atmosphere was fantastic and we got a few people sorted out with kit to use in
the new riding season too.”
Those who missed the show can view the complete range
of motorcycle clothing and accessories by visiting any of Infinity’s seven UK
stores, or at www.infinity-motorcycles.com. Alternatively, call 01904 675600.
